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A 2-day virtual event to help pet and portrait photographers book more qualified clients.

 

Benefiting the Hair of the Dog Conservation Fund

 September 26-27, 2023

GET YOUR TICKET NOW

A LIVE virtual 2-day business-focused event to help photographers grow their business.

 

Benefiting the Hair of the Dog Conservation Fund

 September 26-27, 2023

GET YOUR TICKET NOW

100% of your $17 registration fee benefits the Hair of the Dog Conservation Fund.  A 501(c)3 organization.

 
GRAB YOUR SUMMIT TICKET NOW!

Imagine where you can take your pet or portrait photography business in just TWO days?

 

Running a photography business can be frustrating and exhausting. We get it - we've been there!  While many of us got into photography to work for ourselves  - turns out this photography journey can be tough when going at it alone.  Let's tackle it together!

This summit will help if you are you looking to...

Book more clients in your business.
Earn more money with photography.
Find more clients that are a perfect fit for you.

You can have all of these things. 

The best part: It's more affordable than ever.

THE HAIR OF THE DOG SUMMIT is about helping you reach your photography business goals.

10 experts over 2 days will teach you strategies you can use to both improve and simplify your pet or portrait photography business so that no matter what stage you’re at you can attract more clients that will pay a premium for them.

Maybe you’re...
  • Feeling like you’re spinning your wheels, and never making real progress in your business.
  • Frustrated with not charging what you’re worth and you know it’s time to change.
  • Wondering where all those target clients are hiding in your market.
  • Looking for new ways to grow your business - including getting some press!

Whatever it is for you, it’s time to level up.

GET YOUR TICKET NOW

MEET YOUR HOST

Hi there! I'm Nicole,

a zoological animal trainer turned pet photographer and photography coach with a passion for systems, spreadsheets, and chocolate martinis.  I also LOVE helping my students realize that they CAN do this pet photography thing - whether their goal is to create stunning artwork or leave their corporate 9 to 5 job behind.  

I created this summit to help you reach your pet or portrait photography business goals!

THE SPEAKERS

We've gathered some of the best minds in the business to help you attract and book more qualified clients in your photography business!

- DAY 1 - 

SEPTEMBER 26, 2023

ANNE THOMAS

The Art of Storytelling to Sell Your Photography

Anne Thomas is well-known for her uncanny ability to tell captivating stories. She’ll do a deep-dive into the art of storytelling.

Her presentation includes WHY it works and HOW to tell your story and your client’s story. And you’ll learn how to join the dots to find connection.

In addition to this, she’ll share how to write an empathy post that will turn followers into raving fans.

Storytelling is an art that can be learned. Join Anne to learn how to do this effectively so that you can use it for your website, e-mail, social media posts, and more!

ZOE HILJEMARK

Unleash the power of PR in your pet or
portrait photography business!

Join photography PR expert Zoe Hiljemark as she shares proven techniques to enhance your presence in the world of pet and portrait photography. Discover how to effectively position yourself as an industry authority and create strong brand visibility using the power of PR.

In this session, Zoe will help you to discover the storytelling potential within your photography business. She’ll also share practical tips on how to attract press attention, secure valuable and highly coveted media coverage, and expand your reach through podcasts and more.

Whether you're a seasoned pro or just starting out, this session will equip you with actionable strategies to amplify your brand's impact and connect with your ideal audience.

KT MERRY

5 Secrets to Becoming an Irresistible Top Photographer

KT Merry began her career assisting some of the top fashion photographers in the world. They taught her all about lighting, composition, style, and working on the road.

When she began her photography business, she designed it to serve the luxury market. She’s had the privilege of documenting adventurous, exceptional couples, as they celebrate their marriage in stunning locations around the world.

Do you want to stand out from others and attract the luxury market?

KT shares her Top 5 Secrets that will take you from a struggling, unknown photographer to a recognized + profitable top-level photographer!

SKIP COHEN

Expanding Your Reach and Increasing Business and Revenue

What good is creating the finest images of your career if nobody knows who you are? And if they do know you, are they knocking on your door?

Skip Cohen has been in the photographic industry his entire adult life, or at least the time he was supposed to act like an adult! He's President and founder of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI as well as past president of Hasselblad USA.

He’ll be sharing dozens of ideas on promotions, building awareness, partnerships and ways to expand your reach beyond your existing customer base.

SHELLEY PAULSON

Finding Your First Equestrian Portrait Client

Breaking into the equine portrait market can be challenging, especially if you don't own a horse or aren't active in the equine community. 

Shelley Paulson’s experience and expertise in the equine photography world are well-recognized. As an award-winning photographer, Shelley's work has been published worldwide, with her images gracing the pages of prestigious equestrian publications such as Horse Illustrated and Western Horseman and appearing in advertising for major equine brands such as Nutrena and Alltech.

In this class, Shelley will share with you five unconventional ways to market to horse lovers and find your first equestrian portrait client. 

Now for the part you’ve been waiting for. Here are the amazing speakers you’ll hear from at the Hair of the Dog Summit.

- DAY 1 - 

SEPTEMBER 26, 2022

ANNE THOMAS

The Art of Storytelling to Sell Your Photography

Anne Thomas is well-known for her uncanny ability to tell captivating stories. She’ll do a deep-dive into the art of storytelling.

Her presentation includes WHY it works and HOW to tell your story and your client’s story. And you’ll learn how to join the dots to find connection.

In addition to this, she’ll share how to write an empathy post that will turn followers into raving fans.

Storytelling is an art that can be learned. Join Anne to learn how to do this effectively so that you can use it for your website, e-mail, social media posts, and more!

ZOE HILJEMARK

Unleash the power of PR in your pet or
portrait photography business!

Join photography PR expert Zoe Hiljemark as she shares proven techniques to enhance your presence in the world of pet and portrait photography. Discover how to effectively position yourself as an industry authority and create strong brand visibility using the power of PR.

In this session, Zoe will help you to discover the storytelling potential within your photography business. She’ll also share practical tips on how to attract press attention, secure valuable and highly coveted media coverage, and expand your reach through podcasts and more.

Whether you're a seasoned pro or just starting out, this session will equip you with actionable strategies to amplify your brand's impact and connect with your ideal audience.

KT MERRY

5 Secrets to Becoming an Irresistible Top Photographer

KT Merry began her career assisting some of the top fashion photographers in the world. They taught her all about lighting, composition, style, and working on the road.

When she began her photography business, she designed it to serve the luxury market. She’s had the privilege of documenting adventurous, exceptional couples, as they celebrate their marriage in stunning locations around the world.

Do you want to stand out from others and attract the luxury market?

KT shares her Top 5 Secrets that will take you from a struggling, unknown photographer to a recognized + profitable top-level photographer!

SKIP COHEN

Expanding Your Reach and Increasing Business and Revenue

What good is creating the finest images of your career if nobody knows who you are? And if they do know you, are they knocking on your door?

Skip Cohen has been in the photographic industry his entire adult life, or at least the time he was supposed to act like an adult! He's President and founder of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI as well as past president of Hasselblad USA.

He’ll be sharing dozens of ideas on promotions, building awareness, partnerships and ways to expand your reach beyond your existing customer base.

SHELLEY PAULSON

Finding Your First Equestrian Portrait Client

Breaking into the equine portrait market can be challenging, especially if you don't own a horse or aren't active in the equine community. 

Shelley Paulson’s experience and expertise in the equine photography world are well-recognized. As an award-winning photographer, Shelley's work has been published worldwide, with her images gracing the pages of prestigious equestrian publications such as Horse Illustrated and Western Horseman and appearing in advertising for major equine brands such as Nutrena and Alltech.

In this class, Shelley will share with you five unconventional ways to market to horse lovers and find your first equestrian portrait client. 

- DAY 2 - 

SEPTEMBER 27, 2023

ALEX VITA

Improve your site's UX (and SEO!) to get more (and better) clients

Do you feel stuck in your SEO efforts? It can be easy to spend a lot of time and effort to trying to get a higher rank, but then not seeing any results. Do you want to know what other website improvements are often better than SEO?

Alex Vita has over 15 years of experience with working on hundreds of photography websites to get better results.

Join Alex as he shares the particularities of pet and portrait photography SEO and how improving your site's user experience ultimately will help you get more inquiries.  

LUCY BAUM

Branding to Booking: The ShineSparkL Strategy for Photography Brand Discovery, Implementation & Sales.

Do you want to learn why and how branding impacts your booking? Lucy Baum will cover both in her presentation.

The first part is why creating a brand is important for photography businesses to stand out in their saturated markets. She’ll provide some concrete tools and fun exercises for brand discovery and implementation, using the ShineSparkL 5 pillar approach.

The second part will focus on how to turn that brand message into concrete strategies for finding and booking clients.

HEATHER LAHTINEN

Confidence Unleashed: How to Stop Seeking Validation

What would be possible for you if you truly felt confident? What might you accomplish if you didn't care what other people thought about you or your photography?

Heather Lahtinen is a certified mindset coach and productivity expert, as well as a mentor to photographers of all levels.

In this session, Heather will dive into the real reason you don't feel as confident as you would like and what to do about it. 

ANNEMIE TONKEN

Stabilizing your Business with a Portrait Membership

In a hypercompetitive industry where it's increasingly hard to find and connect with new clients, a portrait membership can set your business apart and allow you to keep the clients you love working with coming back again and again.

Annemie Tonken first launched a membership in August of 2019. Her hope was to make it easy for her clients to keep up with photos and give herself a more predictable income. Just 7 months later, that membership saved her business when Covid hit, and in the four years since, it's given her a reliable monthly paycheck and freedom from the ongoing hustle she used to feel.

In her talk, Annemie will share her tips and strategies for creating, marketing, and managing a portrait membership in your business. You'll learn what kinds of businesses are best suited for memberships, how to structure your offer so that it's a no-brainer for your clients to join, and the steps you need to take to get started!

JOHL DUNN

The Mindset behind Powerful marketing that gets consistent results.

Have you ever had any of these thoughts? Facebook ad aren’t working. It’s hard to get clients. People are worried about the economy.

Johl Dunn has heard these, along with many other concerns from photographers. The interesting thing is that while these are true for most photographers, for some, the opposite is the case! How can that be?

In this training, Johl is going to map out not only the mindset behind powerful marketing to have a consistent flow of leads but practical, actionable steps you can take straight away to get leads into your business.

Whether you're a seasoned pro or just starting out, this session will equip you with actionable strategies to amplify your brand's impact and connect with your ideal audience.

- DAY 2 - 

SEPTEMBER 27, 2022

ALEX VITA

Improve your site's UX (and SEO!) to get more (and better) clients

Do you feel stuck in your SEO efforts? It can be easy to spend a lot of time and effort to trying to get a higher rank, but then not seeing any results. Do you want to know what other website improvements are often better than SEO?

Alex Vita has over 15 years of experience with working on hundreds of photography websites to get better results.

Join Alex as he shares the particularities of pet and portrait photography SEO and how improving your site's user experience ultimately will help you get more inquiries. 

LUCY BAUM

Branding to Booking: The ShineSparkL Strategy for Photography Brand Discovery, Implementation & Sales.

Do you want to learn why and how branding impacts your booking? Lucy Baum will cover both in her presentation.

The first part is why creating a brand is important for photography businesses to stand out in their saturated markets. She’ll provide some concrete tools and fun exercises for brand discovery and implementation, using the ShineSparkL 5 pillar approach.

The second part will focus on how to turn that brand message into concrete strategies for finding and booking clients.

HEATHER LAHTINEN

Confidence Unleashed: How to Stop Seeking Validation

What would be possible for you if you truly felt confident? What might you accomplish if you didn't care what other people thought about you or your photography?

Heather Lahtinen is a certified mindset coach and productivity expert, as well as a mentor to photographers of all levels.

In this session, Heather will dive into the real reason you don't feel as confident as you would like and what to do about it. 

ANNEMIE TONKEN

Stabilizing your Business with a Portrait Membership

In a hypercompetitive industry where it's increasingly hard to find and connect with new clients, a portrait membership can set your business apart and allow you to keep the clients you love working with coming back again and again.

Annemie Tonken first launched a membership in August of 2019. Her hope was to make it easy for her clients to keep up with photos and give herself a more predictable income. Just 7 months later, that membership saved her business when Covid hit, and in the four years since, it's given her a reliable monthly paycheck and freedom from the ongoing hustle she used to feel.

In her talk, Annemie will share her tips and strategies for creating, marketing, and managing a portrait membership in your business. You'll learn what kinds of businesses are best suited for memberships, how to structure your offer so that it's a no-brainer for your clients to join, and the steps you need to take to get started!

JOHL DUNN

The Mindset behind Powerful marketing that gets consistent results.

Have you ever had any of these thoughts? Facebook ad aren’t working. It’s hard to get clients. People are worried about the economy.

Johl Dunn has heard these, along with many other concerns from photographers. The interesting thing is that while these are true for most photographers, for some, the opposite is the case! How can that be?

In this training, Johl is going to map out not only the mindset behind powerful marketing to have a consistent flow of leads but practical, actionable steps you can take straight away to get leads into your business.

Whether you're a seasoned pro or just starting out, this session will equip you with actionable strategies to amplify your brand's impact and connect with your ideal audience.

STOP DOING...

❌Lorem ipsum dolor sit amet, metus at rhoncus dapibus,

❌ habitasse vitae cubilia odio sed. Mauris pellentesque eget

❌ lorem malesuada wisi nec, nullam mus. Mauris vel mauris.

❌Orci fusce ipsum faucibus scelerisque.

Join us for the Hair of the Dog Summit today!

GET YOUR TICKET NOW

THE DETAILS

WHEN

The Hair of the Dog Summit is an event that will run from September 26-27, 2023 with a variety of presentations to choose from each day.

WHERE

I don't know about you, but I love hanging at home with my dog. With that being said, you can tune into the summit from anywhere with Internet access - and hopefully an animal or two (or five?).

PRESENTATIONS

Presentations will consist of various 60 or 90-minute in-depth trainings.  The presentations will be presented live with the instructor and our VIP All-Access Pass members will have lifetime access.

PARTY IT UP

You’ll also have access to a private Facebook group only for summit attendees where we’ll be partying it up during summit week and where you can ask questions that come up during the event.

THE VIP-PASS

Want to get lifetime access to video recordings of the presentations, a private podcast feed of the presentations, and access to premium bonuses from our speakers?  Sign up for the VIP All-Access Pass - grab your VIP Pass on this page! 

WHEN

The Hair of the Dog Summit is an event that will run from September 26-27, 2023 with a variety of presentations to choose from each day.

WHERE

I don't know about you, but I love hanging at home with my dog. With that being said, you can tune into the summit from anywhere with Internet access - and hopefully an animal or two (or five?).

PRESENTATIONS

Presentations will consist of various 60 or 90-minute in-depth trainings.  The presentations will be presented live with the instructor but also available for a replay until the next morning. 

PARTY IT UP

You’ll also have access to a private community only for summit attendees where we’ll be partying it up before the summit starts and where the live presentations will be held.

THE VIP-PASS

Want to get lifetime access to audio and video recordings of the presentations, worksheets, and over $2500 in premium bonuses from our speakers?  Sign up for the VIP All-Access Pass.  Details are available here, but you can grab it for only $97 after registering! 

STOP DOING...

❌Lorem ipsum dolor sit amet, metus at rhoncus dapibus,

❌ habitasse vitae cubilia odio sed. Mauris pellentesque eget

❌ lorem malesuada wisi nec, nullam mus. Mauris vel mauris.

❌Orci fusce ipsum faucibus scelerisque.

Join us for the Hair of the Dog Summit today!

GET YOUR TICKET NOW

DO I HAVE TO ATTEND LIVE? 

WILL THERE BE A REPLAY?

 
Great question!  The US $17 ticket, you'll have access to the LIVE classes during the summit - but there will be NO REPLAYS for the $17 ticket.

If you would like lifetime access to the video recordings, including a super handy podcast feed of all the presentations, consider signing up for the VIP All-Access Pass.  In addition, the pass includes over $2500 worth of bonuses from our speakers.  

Just don't delay - that $117 pass jumps up to $297 once the summit starts!

CAN I GET THE RECORDINGS?

 
Our goal for the summit is two-fold. 

  • Goal #1 - To raise money for the Hair of the Dog Conservation Fund so that we can help support wild animals in wild places. 
  • Goal #2 - To make this summit as affordable and accessible to every pet and portrait photographer on the planet.  That's why our registration fee to attend live is only US $17.

However, we realize that many of you would like to have lifetime access to the recordings so that you can take in the content on your own time and refer back to the presentations as you implement your new strategies. 

That's why we created the VIP All-Access Pass!   While the price of the pass will jump to $297 once the summit starts, you can grab the recordings and also receive over $1,500 in bonuses from our speakers for only $117.

HERE'S WHAT SOME PAST ATTENDEES HAVE HAD TO SAY!

Grab your all-access pass NOW and save!

Regular Registration

$17

REGULAR PRICE

100% of your registration fee will be donated to the Hair of the Dog Conservation Fund

Live access to all classes while in session

Replays are NOT available

GRAB YOUR LIVE TICKET NOW

All-Access Registration

$297 $117

INCLUDES LIFETIME ACCESS!

$17 of your ticket purchase will be donated to the Hair of the Dog Conservation Fund

  • Live access to all the classes
  • Lifetime access to video replays of all classes
  • Lifetime access to a private podcast replay of all classes
  • Access to all speaker bonuses
  • Price increases to $297 on September 26th
GRAB YOUR VIP ALL-ACCESS PASS

What else is included in my All-Access?

In addition to LIFETIME access to all of the courses and a private podcast feed - our VIP All-Access Pass Holders also get the following:

HEATHER LAHTINEN

[LIFETIME] Access to BOTH 2023 Elevate Retreat Recordings

Get an inside look at the Elevate program by watching the live retreats presented by Heather Lahtinen and her team of coaches and instructors.

This includes classes to help you build confidence, stop caring what other people think, become a more effective decision maker, and stop procrastination - as well as a panel led by our 6-figure superstars!  

 

ALEX VITA

Premium Website Design Course for Photographers

Improve the design and user-experience on your photography website by using the complete website design and YX.

You'll know precisely why and how to improve your photography website, inspire trust and attract more clients. Each course lesson covers one website-related topic at a time, with "Take-Action" blocks to nudge you in the right direction!

JOHL DUNN

JD Price List Formula Training

Learn how simplifying your pricing can drastically increase your sales. So many photographers struggle with their price list. They over-complicate it and confuse not only themselves, but their clients as well.

In this training, Johl shows you how to create a simple and effective price list, coupled with psychology on how to sell it to your clients efficiently and effectively, at a price point you should be commanding. There are actionable steps that you can take straight away to get leads into your business!

ZOE HILJEMARK

Get Set for Press - THE checklist of what you need to get 'press ready'

This includes tips on what photographers need to do and what written and visual assets you’d ideally have before starting to pitch to the press.

It also includes other general tips such as how to find journalist and publication contact addresses, and more. Make it easy to have your photography business press ready!

ANNE THOMAS

Step-by-Step Guide to the Conversion Story that Connects, Nurtures and Sells

Everyone’s talking about storytelling - but there’s a ton of questions photographers are asking about this trend: Which stories do I share? How do I write them? How do I know they’ll connect with my audience? Will they bring in new clients?

This includes nailing your ideal client, unpacking your story, unpacking your client’s story, joining the dots between the two, how to write a conversion story, and MORE!

SHELLEY PAULSON

Equine Session Preparation Guide Template

The guide template will give you a head-start on how to help your equine clients prepare themselves and their horses for a successful session.

It is a layered PSD file you can customize with your own logo and preparation ideas. Make it simple for your new equine clients to prepare for their sessions with the beautiful and easy guide!

NICOLE BEGLEY

Pets and People - Behind the Lens

What goes through your head when owners ask to be photographed with their dog?  If it’s anything other than, “OMG YES! OF COURSE!”, you NEED this class. 

We will work with a variety of pet and people combinations.  From one owner and two dogs, to a couple and two dogs, to a full-blown family shoot with two boys and an excitable doodle, this course has got you covered.

LUCY BAUM

Implementation Group Coaching Call

Lucy will provide concrete tools and fun exercises for brand discovery and implementation, using the ShineSparkL 5 pillar approach during the Summit.

This group coaching call is your chance to ask questions about the tools and exercises Lucy covered in the Summit. With her degree in Psychology and over 20 years of experience in marketing and business, she’ll be able to give you fresh insights that can improve your branding!

SKIP COHEN

Bonus Marketing Group Coaching Call

Staying focused on the challenges necessary to be proactive in today's market is no easy task. As a special bonus, join Skip for his one-hour online Zoom workshop in early November, designed just for Summit participants.

This is the perfect opportunity for you to keep the momentum going strong right into the holiday season!

STOP DOING...

❌Lorem ipsum dolor sit amet, metus at rhoncus dapibus,

❌ habitasse vitae cubilia odio sed. Mauris pellentesque eget

❌ lorem malesuada wisi nec, nullam mus. Mauris vel mauris.

❌Orci fusce ipsum faucibus scelerisque.

Join us for the Hair of the Dog Summit today!

GET YOUR TICKET NOW

FREQUENTLY ASKED QUESTIONS

I still have questions!

No problem! Shoot an email over to [email protected] and we'll get back to you within 48 hours during normal business hours.

Grab your ticket to the Hair of the Dog Summit and be well on your way to attracting aligned clients to your photography business.

GRAB YOUR TICKET NOW!