A LIVE virtual 3-day event to help pet photographers improve their craft and grow their business.

 

November 2-4, 2021

GRAB THE RECORDINGS HERE.

100% of your registration fee benefits the Hair of the Dog Conservation Fund.  A 501(c)3 organization.

Your pet photography journey is likely not always puppy breath and belly rubs.

 

While many of us got into pet photography because we LOVE dogs - turns out this pet photography journey can be tough when going at it alone.

This summit will help if you are you looking to...

Feel confident at your shoots.
Earn more money with pet photography.
Find more clients that are a perfect fit for you.
Edit more quickly and more effectively.
Work smarter, not harder.
Find new inspiration for your business or craft.

You can have all of these things. 

The best part: I’ve got something to help.

THE HAIR OF THE DOG SUMMIT is about helping you reach your pet photography goals - whether that means improving your craft or growing your business.

17 experts over 3 days will teach you strategies you can use to to both improve and simply your pet photography, no matter what stage you’re at.

Maybe you’re...
  • Feeling defeated when your images aren’t looking like what your hoped they would look like.
  • Tired of spending so much time trying to perfect your images in post-processing.
  • Feeling like you’re spinning your wheels, and never making real progress in your business.
  • Frustrated with not charging what you’re worth and you know it’s time to change.

Whatever it is for you, it’s time to level up.

MEET YOUR HOST

Hi there! I'm Nicole,

a zoological animal trainer turned pet photographer and pet photography coach with a passion for systems, spreadsheets, and chocolate martinis.  I also LOVE helping my students realize that they CAN do this pet photography thing - whether their goal is to create stunning artwork or leave their corporate 9 to 5 job behind.  

I created this summit to help you reach your pet photography goals - artistic and business!

WHEN


The Hair of the Dog Summit will run from[November 2-4, 2021 with a variety of presentations to choose from each day.

WHERE


I don't know about you, but I love hanging at home with my dog. With that being said, you can tune into the summit from anywhere with Internet access - and hopefully an animal or two (or five?).

PRESENTATIONS


Presentations will vary in length - from short and sweet 20-minute presentations to 90-minute in-depth trainings.  The presentations will be available for 24-hours to encourage you to stop waiting for the right time and take action along with hundreds of other pet photographers.

PARTY IT UP


You’ll also have access to a private Facebook group for the summit where we’ll be partying it up before the summit starts and working together throughout the experience.

THE VIP-PASS


After registering, you can also upgrade to gain access to the VIP All-Access Pass.  That means you’ll get lifetime access to the presentations and worksheets, premium bonuses from our speakers, and even some pet photography swag!  You won’t want to miss it!

THE SPEAKERS

Now for the part you’ve been waiting for. Here are the amazing speakers you’ll hear from at the Hair of the Dog Summit.

- DAY 1 - 

NOVEMBER 2,2021

ALEX CEARNS


Force of Mind – How to Grow your Confidence, Stay Motivated and Improve your Resilience in the World of Pet Photography

Alex will share her tried and tested methods to block out our internal and external naysayers and will leave you with her proven strategies to move forward with confidence so you can fulfil your pet photography potential and thoroughly love what you do.

KIRSTIE MCCONNELL


Overhaul (or Create) your Website to Maximize your Sales

A professional website should work FOR you. It needs to do more than just showcase your photographs, it must also show value, set expectations, take bookings, and set yourself up for big sales.

We will cover:

  • The non-negotiable, must-have website inclusions.
  • Your website layout and the path it takes visitors through, and how to optimize it.
  • The language on your website and how it's helping (or hindering) your conversions and sales.
  • The images you show, and how you can next-level your portfolio.
  • The things your website is most likely missing (and costing you bookings, and therefore money).

HARON HAGHUIS


Visual Weight: Attracting and Directing the Eye

Ever wonder what makes a composition work?

In this talk, I'll explain how I use the concept of visual weight to my advantage in my photography and post-processing. You’ll learn how visual weight impacts the strength of your composition and how you can direct a viewer’s eye by recognizing and manipulating the visual weight of important elements in your pet photography.

Using the concept of visual weight as a guideline allows you to be more decisive in your editing process and will allow you to create a strong focus along with a sense of visual balance.

KIM HARTZ


Photographing in Studio with One Light 

I'm going to show you how to create stunning photographs in studio using just one light and a reflector on a darker (mid to low key) backdrop and prop.  I'll also show you how to get the most out of your props when shooting in studio.

SHELLEY PAULSON


Video Killed the Photography Star - Adding Value to your Pet Portrait Sessions with Video

While video can feel intimidating, Shelley will break it down for you into a simple process using the gear you already have. She will share how to mix still and video capture during a single session, how to film so you can pull still images from your video footage, how to film for Instagram reels, and how to put it all together into an emotional piece that clients will cherish forever. 

CHARLOTTE REEVES & CRAIG TURNER-BULLOCK


7 Ways to Unleash Variety in your Dog Photography Sessions

Feel like you’re stuck in a rut, taking the same standard set of shots at every pet photography session? We're giving you the key to unlock your creativity and unleash amazing variety in your work!

Now for the part you’ve been waiting for. Here are the amazing speakers you’ll hear from at the Hair of the Dog Summit.

DOWNLOAD YOUR SUMMIT SCHEDULE HERE

- DAY 1 - 

NOVEMBER 2,2021

ALEX CEARNS


Force of Mind – how to grow your confidence, stay motivated and improve your resilience in the world of pet photography

During her HOTD Summit class, Alex will share her tried and tested methods to block out our internal and external naysayers and will leave you with her proven strategies to move forward with confidence so you can fulfil your pet photography potential and thoroughly love what you do.

KIRSTIE MCCONNELL


Overhaul (or create) your website to maximize your sales

A professional website should work FOR you. It needs to do more than just showcase your photographs, it must also show value, set expectations, take bookings, and set yourself up for big sales.

Let's take a look at:

  • The non-negotiable, must-have website inclusions for a website
  • Your website layout and the path it takes it's visitors through, and how to optimise that
  • The language on your website and how it's helping (or hindering) your conversions and sales
  • The images you show, and how you can next-level your portfolio
  • The things your website is most likely missing (and costing you bookings, and therefore money)

HARON HAGHUIS


Visual Weight: Attracting and Directing the Eye

Ever wonder what makes a composition work?

In this talk I'll explain how I use the concept of visual weight to my advantage in my photography and post-processing. You’ll learn how visual weight impacts the strength of your composition and how you can direct a viewer’s eye by recognizing and manipulating the visual weight of important elements in your pet photography.

Using the concept of visual weight as a guideline allows you to be more decisive in your editing process and will allow you to create a strong focus along with a sense of visual balance.

KIM HARTZ


Photographing in Studio with One Light 

I'm going to show you how to create stunning photographs in studio using just one light and a reflector on a darker (mid to low key) backdrop and prop.  I'll also show you how to get the most out of your props when shooting in studio.

SHELLEY PAULSON


Video Killed the Photography Star - Adding Value to your Pet Portrait Sessions with Video

While video can feel intimidating, Shelley will break it down for you into a simple process using the gear you already have. She will share how to mix still and video capture during a single session, how to film so you can pull still images from your video footage, how to film for Instagram reels, and how to put it all together into an emotional piece that clients will cherish forever. 

CHARLOTTE REEVES & CRAIG TURNER-BULLOCK


7 Ways to Unleash Variety in your Dog Photography Sessions

Feel like you’re stuck in a rut, taking the same standard set of shots at every pet photography session? We're giving you the key to unlock your creativity and unleash amazing variety in your work!

- DAY 2 - 

NOVEMBER 3, 2021

MICHAEL PUCK


4 Simple Steps to Selling Large Dog Wall Art Collections to High-Paying Business Customers.

Learn how to expand your customer base into a completely untapped market that pays significantly better than private commissions. Selling dog wall art to non-pet-related businesses is not rocket science and doesn't require business experience. It also takes substantially less marketing than constantly finding and maintaining a funnel of dog owners who might or might not spend any money buying the fantastic work you have created. 

HEATHER LAHTINEN


Level Up in 2022 - What's Holding You Back?

Do you love photography and feel excited about your business, but you're not sure where to begin? In this talk, Heather will help you gain clarity and focus by determining what is really holding you back from moving forward. All you have to do is allow Heather's instruction guide you to the next level in 2022.

MARIKA MOFFITT


Build Your Business With A Holiday Gift Guide

  • Want more sign ups to your mailing list? Check! 
  • Want a reason to reach out to other businesses for future marketing partnerships? Check! 
  • Want to get more leads for your business too? Check!
  • Want to find out what else a gift guide can do? JOIN me!

If you’re ready to inject some fun into the process of building your business, join me for this awesome opportunity to learn how to create a holiday gift guide.

DORIE HOWELL


Keeping up with Social

Social Media for photographers is a tricky thing.  You either love it or you hate it. 

How do you know what to post, where to post, when to post, and on and on?   Now that social media channels are show preference to video how do we show off our business in an engaging and fun way?  How do we attract the clients we want without pulling our hair out, keep up with all the changes AND run a photography studio at the same time? 

Does all this make you want to scream?  I TOTALLY get it!!!  In this segment, Dorie will answer all these questions and much more so you can leave feeling like you have a handle on the latest social media strategies that you can implement right away.  And these strategies won't require you to dance on camera, point into the air, or even show your face on camera.  BUT, be warned, you just might want to try some of those things when we are done. 

BUD THORPE


Selecting your First Studio Light in 2022!

Making the leap into studio lighting can be a daunting task. In this talk, Bud will discuss how to select your first studio light whether you're going to be using it indoors or out. He will review both battery and wall-powered options in the current marketplace and give you his recommendations. 

- DAY 2 - 

NOVEMBER 3, 2021

MICHAEL PUCK


4 simple steps to selling large dog wall art collections to high-paying business customers.

Learn how to expand your customer base into a completely untapped market that pays significantly better than what you are currently doing. Selling dog wall art to non-pet-related businesses is not rocket science and doesn't require business experience. It also takes substantially less marketing than constantly finding and maintaining a funnel of dog owners who might or might not spend any money buying the fantastic work you have created. 

HEATHER LAHTINEN


Level Up in 2022 - What's Holding You Back?

Do you love photography and feel excited about your business, but you're not sure where to begin? In this talk, Heather will help you gain clarity and focus by determining what is really holding you back from moving forward. All you have to do is allow Heather's instruction guide you to the next level in 2022.

MARIKA MOFFITT


Build Your Business With A Holiday Gift Guide

Want more sign ups to your mailing list? Check! 
Want a reason to reach out to other businesses for future marketing partnerships? Check! 
Want to get more leads for your business too? Check!
Want to find out what else a gift guide can do? JOIN me!

If you’re ready to inject some fun into the process of building your business, join me for this awesome opportunity to learn how to create a holiday gift guide.

DORIE HOWELL


Keeping up with Social

Social Media for photographers is a tricky thing.  You either love it or you hate it.  How do you know what to post, where to post, when to post, and on and on?   Now that social media channels are show preference to video how do we show off our business in an engaging and fun way?  How do we attract the clients we want without pulling our hair out  to keep up with all the changes AND run a photography studio at the same time?  Does all this make you want to scream?  I TOTALLY get it!!!  In this segment Dorie will answer all these questions and much more so you can leave feeling like you have a handle on the latest social media strategies that you can implement right away.  And these strategies won't require you to dance on camera, point into the air, or even show your face on camera.  BUT, be warned, you just might want to try some of those things when we are done. 

BUD THORPE


Selecting your first studio light in 2022!

Making the leap into studio lighting can be a daunting task. In this talk, Bud will discuss how to select your first studio light whether you're going to be use it indoors or out. He will review both battery and wall powered options in the current market place and give you his recommendations. The loss of touch upon used options and how they might best suit you.  

- DAY 3 - 

NOVEMBER 4, 2021

JESSICA MCGOVERN


The Secret to "WOW" Portraits Outdoors

By the end of this talk, you'll have a crib sheet of all of the elements you need to create a "wow" portrait outdoors. Jessica will run through elements such as settings, compositional keys and subject subtleties, as well as a few editing and post-processing tips, to upskill your outdoor portrait game for both yourself and your clients. This talk is applicable to any photographer creating any style of work, from fine art composites right through to wide-angle off-camera flash power shots. 

KIMBERLY BUCCHERI


The Fundraising Gallery Show: The Win Win Win

A fundraising gallery show can be a Win, Win, Win for you, the charity and the client. In this segment of the Summitt, I will focus on how to plan, execute and keep track of all you need to do to make your gallery show a success for everyone. Topics on who handles the money, how to get the charity on board, how to promote and how you can profit as well.

MEGAN MURRAY


Beyond your Price List:  Advanced Strategies to Raise your Average Sale

Do you wish you could make higher sales without feeling like a sleazy salesperson?   Providing a luxury service is the answer!  In this class, we’ll go beyond your price list and discuss ideas to improve your client experience that will set you up for sales success.

TERRAN BAYER


An Intro to In-Person Sales

Does the thought of holding in-person sales (IPS) sessions sound thrilling but also way too daunting? Are you afraid your clients would never go for it? Do you think of yourself as a terrible salesperson?

If you answered "yes" to any of those questions, you won't want to miss this course! We're going to talk all about the basics of IPS, how it can benefit you and your clients, some of the biggest fears we have all faced around sales at one point or another, and help you get started with a clear path toward happier clients and larger sales. We will have an open Q&A at the end, so be sure to bring your questions!

NICOLE BEGLEY


The Pet Photographer's Photoshop Toolbox

I'm pulling back the Photoshop curtain to share my can’t-live-without secrets so you can create professional pet photos of EVERY DOG, EVERY TIME. In this training, you’ll learn more targeted techniques for pet photography editing, such as…

  • My secret for near-perfect color management in your final image.
  • How to remove color casts from both black and white dogs.
  • Tricks to remove a leash when it seems that all of the tools are working against you.
  • An easy trick for removing an owner from an image so the dog can take center stage.
  • How to create a great group shot, even when your subjects aren’t cooperating!

CAITLIN J. MCCOLL


Self-Publishing for Pet Photographers

Ever wondered what it takes to PROFITABLY publish your own photography book?

Caitlin J. McColl built her business from a part-time passion to a six-figure career in under twelve months using the Self-Publishing for Photographers Strategy. Since 2010, she's published five books and founded the Tails of the World Collective, guiding pet photographers around the world through the process of publishing their own fundraising books. 

During this presentation, she'll be sharing her top tips for how YOU can profitably self-publish your first photography book.

As you can see by that incredible lineup, you are NOT going to want to miss this event.

 

GRAB THE RECORDINGS HERE.

- DAY 3 - 

NOVEMBER 4, 2021

JESSICA MCGOVERN


The secret to "wow" portraits outdoors

By the end of this talk, you'll have a crib sheet of all of the elements you need to create a "wow" portrait outdoors. Jessica will run through elements such as settings, compositional keys and subject subtleties, as well as a few editing and post-processing tips, to upskill your outdoor portrait game for both yourself and your clients. This talk is applicable to any photographer creating any style of work, from fine art composites right through to wide-angle off-camera flash power shots. 

KIMBERLY BUCCHERI


The Fundraising Gallery Show: The Win Win Win

A fundraising gallery show can be a Win, Win, Win for you, the charity and the client. In this segment of the Summitt, I will focus on how to plan, execute and keep track of all you need to do to make your gallery show a success for everyone. Topics on who handles the money, how to get the charity on board, how to promote and how you can profit as well.

MEGAN MURRAY


Beyond your price list:  advanced strategies to raise your average sale

Do you wish you could make higher sales without feeling like a sleazy salesperson?   Providing a luxury service is the answer!  In this class, we’ll go beyond your price list and discuss ideas to improve your client experience that will set you up for sales success.

TERRAN BAYER


An Intro to In-Person Sales

Does the thought of holding in-person sales (IPS) sessions sound thrilling but also way too daunting? Are you afraid your clients would never go for it? Do you think of yourself as a terrible salesperson? If you answered "yes" to any of those questions, you won't want to miss this course! We're going to talk all about the basics of IPS, how it can benefit you and your clients, some of the biggest fears we have all faced around sales at one point or another, and help you get started with a clear path toward happier clients and larger sales. We will have an open Q&A at the end, so be sure to bring your questions!

NICOLE BEGLEY


The Pet Photographer's Photoshop Toolbox

I'm pulling back the Photoshop curtain to share my can’t-live-without secrets so you can create professional pet photos of EVERY DOG, EVERY TIME. In this training, you’ll learn more targeted techniques for pet photography editing, such as…
My secret for near perfect color management in your final image.
How to remove color casts from both black and white dogs.
Tricks to remove a leash when it seems that all of the tools are working against you.
An easy trick for removing an owner from an image so the dog can take center stage.
How to create a great group shot, even when your subjects aren’t cooperating!

CAITLIN J. MCCOLL


Self-Publishing for Pet Photographers

Ever wondered what it takes to PROFITABLY publish your own photography book?

Caitlin J. McColl built her business from a part-time passion to a six-figure career in under twelve months using the Self-Publishing for Photographers Strategy. Since 2010, she's published five books and founded the Tails of the World Collective, guiding pet photographers around the world through the process of publishing their own fundraising books. 

During this presentation, she'll be sharing her top tips for how YOU can profitably self-publish your first photography book.

As you can see by that incredible lineup, you are NOT going to want to miss this event.

 

GET YOUR TICKET FOR ONLY $10

HERE'S WHAT SOME PAST ATTENDEES HAVE HAD TO SAY!

FREQUENTLY ASKED QUESTIONS

I still have questions!

No problem! Shoot an email over to [email protected] and we'll get back to you within 48 hours during normal business hours.

Grab your ticket to the Hair of the Dog Summit and be well on your way to improving your craft and growing your business.

GRAB THE RECORDINGS NOW